The March theme over on See Jane Publish is marketing. Today I talk about how clueless I am in that particular area. Stop by and join the conversation.
Also, check out the other posts from this month to pick up great tips on how to successfully market your work.
Marketing, Schmarketing…A One Reader (Me) Case Study
Whenever I try to promote myself or anything I’ve written, I feel like the guy with the bullhorn in the image to the left. I obviously don’t have a clue how to do this correctly. Considering how much more expertise the other Janes have on this topic, I’m totally passing the buck.
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I mean, come on. C. Morgan Kennedy, the woman who literally wrote the book on author marketing, started us off on the topic this month. And Mary Oldham works at a marketing conglomerate, her post included a detailed budget and market research. So, all I can do is give you one person’s opinion on what works when writers market their work to me.
There are several authors whom I follow on Facebook and Twitter and quite a few to whose newsletter I subscribe. There’s no logic behind why I start following a certain writer. Maybe I took one of their freebies at a book signing and felt like I should put my name on their mailing list as a payment. Maybe I know them personally. Maybe I’m a huge fan of their books. Maybe they once tweeted something interesting that was retweeted by someone I already follow. Maybe they started following me.
However, I am very aware of why I stop paying attention to an author. And there are quite a few reasons for why I always check in with certain authors on social media and/or from whom I eagerly anticipate newsletters. Read Full Post.